Merve Eraslanoğlu, the dynamic CEO of TVekstra, brings a wealth of experience to the forefront of the Connected TV (CTV) sector in Turkey, leveraging over 8 years of expertise in mobile marketing. Formerly the Managing Partner at WPP Turkey’s Technology Company, Merve excelled in sales, business development, and management.
Her journey began in 2010 at WPP, where she ascended from Senior Account Manager to Managing Partner. Following WPP’s acquisition of AMVG in 2014, Merve’s company seamlessly integrated into GroupM Mobile. With an illustrious 18-year career that commenced at Bradipo Tourism Agency, Merve’s prowess in marketing communications is complemented by a Master’s Degree in Management and Organization from the University of Marmara.
As the visionary CEO of TVekstra, Merve has led a transformative seven-year tenure. Teaming up with Murat Atay, she secured investments, fostered remarkable growth, and spearheaded the development of cutting-edge in-house technology. Under her leadership, TVekstra holds exclusive agreements with major media groups, reaching 11 million households via 60 channels in Turkey.
Merve’s impact extends beyond business, she serves as an industry educator and jury member in prestigious awards in Turkey and Europe. Now CEO, Merve propels the company towards global expansion, embodying resilience, innovation, and an unwavering commitment to progress in the dynamic CTV landscape.