Casta Diva


Massimo is a recognized creative Executive with more than 20 years of experience in media & entertainment industries, working both for television networks and production companies.

He has extensive experience in content development, commissioning, international format scouting, local adaption, programming, commercial negotiations, and expertise of aligning stakeholders around a creative vision.

Over the years has worked across different unscripted genres (reality, talent, game, factual, comedy, light entertainment, documentary), devising and writing more than 80 programs including the local adaptations of global hit franchises as Bake Off, Ninja Warrior, Married at First Sight, This Time Next Year, The Mole, Guess My Age, That’ll Teach ‘Em, What Not to Wear, Best in Town, Changing Rooms and domestic productions such as Singing in the Car, Amici, Uomini&Donne, Domenica Live, Forum, Ciao Darwin, Camionisti in Trattoria, Chi ti Conosce?.

In his latest role as Chief Creative Officer of NonPanic (Banijay Group), Massimo led the creative development, scouting of international formats, pitches and builded lasting relationships with networks, positioning the company in the top-of-mind in the industry and delivering tv productions hits, including branded entertainment ones.

Prior to join Banijay Group, has worked for two decades to several programs of Mediaset Group and collaborated also with Endemol-Shine, Fascino and Magnolia on different commissions for Rai, Discovery and Sky. He also held the role of Head of Channel, Programming & Content of Agon Channel.

Specialized in: Television Production, Unscripted Entertainment, Creative Development, Format Scouting, Acquisitions, Local Adaptations, Programming, Branded Contents, Commercial Negotiations, Leadership, Team Building, C-Level Relationships.