Marco
LANZARONE

Radio Rai

BIO

Director of the Specialized Digital Radio and Podcast Department.

Born in Rome in 1971, he has a degree in Literature, specialized in Journalism and Corporate Communication and is registered in the Register of Professional Journalists.

After various experiences in the world of journalism, in 1998 he began working at Lottomatica Italia Servizi as a communications account. In 2001, he moved to the parent company Lottomatica, where he held roles of responsibility such as “Advertising Manager” and “Institutional Communications and Press Office Manager”.

A first experience in Rai led him to cover the role of “Staff of the Central Director of New Media” in 2004, dealing with activities related to the start-up of digital terrestrial channels and also coordinating the monthly “Dite – digital terrestrial Rai”.

In 2006 he returned to Lottomatica with the role of “Media Plan Management Manager”, with the task of managing advertising planning for all the products and services of the Lottomatica Group.

In 2008 he was hired at Sipra (currently Rai Pubblicità), as a manager, first taking on responsibility for the “Editorial and Advertising Marketing of specialized channels” and subsequently for the “Media Lab”.

In 2013 he was Director of “Air-Advertising in Rai”, the internal creative agency of Rai Pubblicità.

In 2015 he was entrusted with the chair of “Advertising techniques and online advertising” at the Lumsa University of Rome, followed by that of “Online advertising” at the Master Digital Marketing of the same University; assignments still in progress.

In February 2017, he joined Rai as part of the Radio Management, with the role of “Radio Staff Manager”.

As of October 2020, he is Head of the organizational unit “Development of Specialized Digital Radios and Promotion on the territory” and interim Head of the “Coordination and Development of Specialized Radios” area.

Since February 2021 he has been Deputy Director of the Isoradio Management, with responsibility for mobility services and relations with Institutional Bodies; He also maintains responsibility for the “Specialized digital radio development and local promotion” organizational unit of the Radio Directorate.

In May 2023 he was appointed Director of the Specialized Digital Radio and Podcast Department.