Cristina Sala has 20 years of experience in the international television field, having worked in leading independent production and distribution companies as a director at Entertainment eOne and Endemol (Banijay), and in prestigious American majors such as 20th Century Fox in the role Vice President of Sales for Italy, Greece and Turkey. He is currently Lead of Business Development of the AVOD Samsung TV Plus app for Italy.

Born in Milan, she has both Italian and German high school degrees and graduated in Economics from UCL- Univeristy College London.

She is fluent in 4 languages: Italian, Spanish, English and German.